The Role

We’re looking for an experienced and enthusiastic Social Media Manager to join our team. The social manager will cultivate a vibrant and engaging social media presence, creating original content tailored for each social platform.

Key Attributes & Experience

  • Experienced in creating, producing and scheduling original content for multiple social media platforms including Meta, Pinterest and TikTok.
  • Passionate about social media and fashion with an understanding of luxury goods.
  • Experienced in online and brick-and-mortar retail, with a passion for creating exceptional customer experiences.
  • Great attention to detail.
  • Exceptional communication and organisational skills.
  • Ability to adapt quickly and with positivity to new or changing circumstances.
  • Proven track record of meeting and exceeding targets.
  • Enthusiastic, warm and positive.
  • 1+ years experience in social and/or digital marketing.


  • Create and produce beautiful original content in line with the brand aesthetic for multiple social media platforms and digital marketing.
  • Build a holistic social media strategy that successfully grows our social media following, increases engagement and drives sales.
  • Conduct regular trend research and analysis and implement an innovative approach to social media content creation.
  • Manage social media and marketing calendar.
  • Implement and manage CMS
  • Assist in the creative planning and execution of major campaigns, promotions, product launches and events in our brick-and-mortar store.
  • Liaise with creative contractors, negotiate contracts and manage delivery of assets as required.
  • Provide regular, insightful reporting on digital and social media deliverables.
  • Manage community engagement across all platforms, responding to customer messages in a timely manner with excellent customer service.
  • Apply a positive and proactive approach to customer service and problem solving.
  • Work closely with all teams contributing positively to team culture. Maintain a strong connection to the By Baby brand, creating exceptional customer experiences across all channels.

Working with By Baby 

  • People come first at By Baby. We provide opportunities for career growth and support your development.
  • This is a hybrid role, working from home and our James Street boutique in Fortitude Valley (Brisbane, QLD). It is a full-time position.

To apply, please email with your resume and portfolio telling us more about how you meet the selection criteria and why you would like to join our team.

No agency contacts, please.

Due to a high volume of applications expected, only successful candidates will be contacted for interview.